Being transparent about the use of AI in my work
How do you know this is Louise writing and not our friend GPT?
Before we start:
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Yes, AI is taking over the world.
Do we want it to? No.
Do we still covet it like the last biscuit in the tin. Yes. Yes we do.
I am by no means anti-AI, in fact some of its usage and convenience I couldn’t do without now… But it does kind of give me the heebie-jeebies.
I’ll cover in more detail how I use AI to assist marketing in another post(s), but for now I just wanted to focus on one thing:
How do you actually know that this is Louise writing and not our friend GPT?
Well… first of all I use Claude.ai for my work… but semantics aside, it’s something I now often think about a lot when I am reading a post whether it’s long or short form. Is this actually a person or a robot?
There are a few usual giveaways:
Over Usage of Capitalisation on Words
AI’s love affair: the semi colon
⚡️🌟🚀 - so many emojis
Everything is ‘game changing’ or similar
The americanisation of words… someone didn’t proof read and get rid of the ‘z’ in ‘synergize’ (🤢) or forgot to add the ‘u’ in ‘colour’
Plus it all just feels a tad boring… like you’ve heard it all before somewhere.
And whilst I do use AI to help me with my marketing work, and I would actually encourage clients to do the same, so far I have never asked AI to write something in its entirety that I have not spent time prompting, refining and heavily re-writing... and I intend to keep it this way.
Keeping it real
So for here on Substack, I’m now going to add the following statements to each of my posts:
Inspired by AI - I’ve used some of the structure and sentence ideas to shape this post. Additional personal thoughts, anecdotes, opinions and specific language choices have been added by me.
AI reviewed - I’ve popped some of this through AI to help with sentence structures, readability or format, but the original work is my own.
AI exempt - This is 100%, unfiltered, Louise.
And today’s post - perhaps ironically - is:
AI exempt - This is 100%, unfiltered, Louise.
AI on your mind?
AI can certainly help with aspects of your B2B marketing, and this is something I often upskill clients in using after we’ve created a strategy. You can learn more about this when you book a free 30-min consultation.
As a reader of this post… what is the effect of knowing how involved AI was in creating the copy?
ATB,
Louise
