Hi, I’m Louise from Leap Thirtytwo — I work with B2B service-based businesses who are ready to take their marketing seriously and go from nowhere to noticed.
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Who do I work with?
You’ll be an SME Founder or Director such as a web or software development agency or a service-based businesses, such as an accountancy, law-firm or consultancy.
Are we a good fit?
Most clients I work with tend to mention at least two of these things… Do any of them sound like you?
You have tried marketing your business before but it didn’t live up to expectations
You have no idea where to start
You have been sold an expensive website and a logo, and that hasn’t fixed your client acquisition problem
You have always relied on word-of-mouth, but you’re no longer getting leads
You know that you need a marketing strategy, but that sounds like a lot of expensive, hard work that’s going to take months
The LEAP way
From start to finish, you can have a brand new marketing strategy and action plan in place in under a month. Yes. Really.
Here’s how↓
Diagnosis+The Plan
What you can expect after we work together
The inspiration and direction of a CMO without the long-term commitment.
What you get
understand your current marketing position and where you’re trying to get to next
clarify your positioning, messaging and a three-month activity roadmap
receive a concise, yet thorough, budget-realistic marketing plan of everything we cover
resource recommendations and ways to understand ‘if it’s working’
How it works…
stakeholder surveys so that you and your team can tell me about where the business really is and where it’s trying to get to
in-person workshop so that you get everything out of your head in the presence of a senior marketer to understand what marketing you really need and make sure it lands with your ideal client
marketing plan which turns your months (perhaps years) of pondering into a viable, budget-conscious strategy designed to attract and retain clients, and get you noticed - usually delivered within 10 working days of the workshop
recorded strategy walkthrough so that you can revisit at any time
online walkthrough to cover off any initial questions and kick off The Plan so that everyone understands their responsibilities and next steps
planning for implementation so that you know how to make The Plan a reality
change the focus from outcomes that make us feel good to something that is meaningful for the business, that helps you track whether ‘it’s working’
Cost: £8000+VAT | monthly payment plan is available
In Practice (optional)
What you can expect after we work together
The confidence and capability to handle marketing strategy implementation in-house.
What you get
upskill the team based on what is needed to execute the marketing strategy
the perspective and support of a senior marketer when things feel ‘stuck’
establish an autonomous marketing function within your business, whether formal or informal
recognise when it's useful to outsource specialist skills or recruit into the business
guidance to keep the plan on track
How it works…
2 x collaborative in-person marketing workshops a month based on The Plan so that your team gets customised, hands-on experience in marketing skills they need to deliver the strategy
Workshops can include:
Event comms campaign planning
How to accurately brief - outsource to agencies/freelancers and get what you’re asking for
Recruitment for the best in-house marketing team
Think, feel, do - making your message land in your clients’ world
An offer in your clients’ words - based on what they receive, rather than what you do
Marketing project management and prioritisation
Content planning
Email marketing and nurture sequences
Your extra team member - AI for marketing
bi-monthly online working sessions for reviewing assets, copy, designs, ideas, because hands-on review of actual work means the team receives expert advice and insights on creating, developing, and assessing marketing assets to show your business at its best to your clients
ongoing communication via Slack/WhatsApp so that you have regular feedback to keep things moving, stay accountable, and get activities over the line
team mentoring so that they can ask questions, build confidence, receive guidance and hone their marketing capability and responsibility within the business
Cost: £2000+VAT/month (3 month minimum)
Aftercare (optional)
What you can expect after we work together
A self-sufficient in-house and/or outsourced marketing team.
What you get
maintain momentum and ensure your commitment to marketing your business continues
keep focused, ask questions, and adapt The Plan as needed
access to a senior marketer for mentoring, guidance, and problem-solving
sound out new ideas and receive inspiration, tips, and guidance
increase your team’s confidence in both implementing and handling marketing within the business
How it works
3 online working sessions/mentoring calls a month so that the team stays on track, accountable and grows in confidence and capability
10 minute pre-meeting reflection form to shape the calls to what the business needs most so that we make the most of every online session
bring copy, designs, ideas, and next steps so that the team can receive advice and insights on creating, developing, and assessing marketing assets to show your business at its best to your clients
regular online check-ins and Slack support so that you have regular feedback to keep things moving, stay accountable, and get activities over the line
team mentoring so that they can ask questions, build confidence, receive guidance and hone their marketing capability and responsibility within the business
Cost: £800+VAT per month (3 month minimum)
Get in touch
Ready to move now, or if you just have questions…
Book a Call: Reserve a free 1-1 call with me to discuss how to go from nowhere to noticed
Email Me: Send me a message to louise@leapthirtytwo.com and I’ll get back to you within 24 hours (Mon-Fri)
